Program Overview: Survey Research

Co-Branded / Partner Sponsored

The challenge To create an industry report based on responses to a survey that is targeted at a specific industry segment co-branded by SAP and a partner. Use survey responses to create a list of warmed up contacts for immediate sales outreach. Include industry reports as part of larger ABM efforts.

What we’ve done • Author 10-15 survey questions per survey

• Create contact lists based on client's ideal customer profiles within specific industries

• Orchestrate invites to contact list

• Collect responses, train sales team on how to follow up, and build a fully design industry report

The Results • 19 surveys Industry reports delivered

• Targeting 50 contacts per survey

• 5 survey reports incorporated into ABM campaigns

• Creation of an industry report data lake to generate future reports

Profile Based Engagement

4

Infographics and eBooks

Pricing

Element Pricing

Turn-key survey program + Research report

$20,000

Additional survey programs launched in parallel

$10,000

Co-Branded Campaign (emails and social snippets, eBook and infographic)

$20,000

Singular asset development (infographic or blog pack)

$6,000

Co-Brand ed

Campaign

Partner 1

Partner 3

Partner …n

Partner 2