Ping + Carahsoft Co-Sell Case Study
Learn how Ping + Carahsoft built a winning co-sell ABM strategy for its joint account list.
CASE STUDY
“The uptick in traction throughout the campaign really helped support our sales teams’ successes in 2022. Campaign Stars even used the Carahsoft in-house sales system for execution. Thank you for being true partners!”
Propelling a dynamic identity security partnership in the SLED/FED world
New accounts. Impenetrable industry. Two brands. One campaign. Campaign Stars was armed to take on the challenge! Carahsoft and Ping Identity, two top IT security solutions providers, partnered to target 50 accounts within the public sector — specifically state, local, education and federal government agencies. The results? Industry-benchmark- breaking engagement.
Executive Sponsors
Highlights
Solutions
Peyton Hersey Marketing Team Lead
Carahsoft
Robbi Virdi Senior Channel Marketing Manager
Ping
68 Microsite Visits
campaignstars.com
Glen Zinck, CSM
glen@campaignstars.com alyssa@campaignstars.com
Alyssa Drury, Account Director
33% Account Engagement
(12% Benchmark) (48 Accounts)
Partner Co-Sell ABM Program Sales calls. Emails. LinkedIn ads. LinkedIn outreach. A multi-touchpoint campaign driving government agency Ping Identity product conversations.
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campaignstars.com http://campaignstars.com https://www.carahsoft.com/ping-identity