Get to know your buyer.

Survey Based Lead Generation

Driving Success

$500K + Pipeline Generated

97 MQLs

$450K + Pipeline Generated

230 MQLs in 4 weeks

Outperformed traditional programs by

300%

ABM Must Evolve into Account-Based Engagement“

“

“Top Marketers Rely On Their Sellers As A Key Content Delivery Channel”

By Laura Ramos & others, June 29, 2018

Survey Program

Target Database

Key Accounts/ Contacts invited

Online survey qualifies

responders

Trend Report

Email invites to take the survey

Notifications of response

● Overcome the hardest part of

the sales process: making

initial contact

● Open doors and begin the

dialogue with your prospects

● Develop a “needs profile” for

your target accounts.

● Foundation for tailoring your

pitch and outbound

messaging for quarters to

come.

3X Historical Engagement Rate

From: Your VP Marketing

Hi Stan,

I want to follow up on a message from my marketing team that one of

your associates identified that you are not confident in the quality or

accuracy of your database. We help companies just like yours solve that

problem by

• Vastly improve segmentation and data quality

• Help improve campaign performance by 28% through improved

targeting and reduced bounce backs

Profile Based

Build Credibility: Originates from aligned

contact in your organization. Marketer to

marketer, C level to C level, etc.

Generic

From: Your SDR

Hi Stan,

Marketing leaders like yourself struggle to run successful campaigns. I’d

like to introduce how DiscoverOrg has helped:

• Vastly improve segmentation and data quality

• Help improve campaign performance by 28% through improved

targeting and reduced bounce backs

Generic Outreach

Profile based engagement

4

Content that resonates

Survey Program: Lead Gen + Thought Leadership

Survey Based Lead Gen Bundles

Advanced Pro + 90 day

Campaign

$35,000

Survey development &

Fulfillment

Enhanced Trend Report

eBook + Journey Pack

Campaign

Pro 50 Responses Guaranteed

$25,000

Survey development &

Fulfillment

Trend Report

ELITE Advanced + Integrated

Campaign

$57,500

Survey development &

Fulfillment

Enhanced Trend Report

eBook + Journey Pack

Campaign

Video + Blog Pack +

Infographic

Slide 1: Get to know your buyer. Survey Based Lead Generation Slide 2: Driving Success Slide 3: Survey Program Slide 4 Slide 5: Content that resonates Slide 6: Survey Program: Lead Gen + Thought Leadership Slide 7: Survey Based Lead Gen Bundles