Customer Success Story: FireEye Wins ITSMA Gold Award for Optimizing ABM Campaigns

Customer Success Story: FireEye Wins ITSMA Gold Award for Optimizing ABM Campaigns

Learn how FireEye won the ITSMA Gold Award for Optimizing ABM Campaigns by generating $100 million in marketing-attributable revenue with ABM campaigns delivered by Campaign Stars.

Customer Success Story: FireEye Wins ITSMA Gold Award for Optimizing ABM Campaigns

Read the case study here.

Read the ITSMA award profile here

We invite you to learn more about FireEye’s award-winning program:

Who doesn’t love an underdog story? Especially when it’s one of the hardest-working small teams in the industry writing it.

That’s why we’re thrilled to share that our client, FireEye, was named the Gold Award Winner for Optimizing ABM Campaigns by the 2021 Marketing Excellence Awards.

“When you work together with a strong partner, the results you can achieve are incredible. We’re absolutely ecstatic for FireEye,” said Henry Bruckstein, Campaign Stars CEO. “ABM is about tangible results. And what we were able to help FireEye accomplish speaks for itself.”

Working together to plan, create, and execute an omni- channel ABM campaign built around a new product launch, Campaign Stars and FireEye generated:

$100 Million 5X higher 5X faster

25% larger 27% higher

in marketing- attributable

pipeline

pipeline-to- bookings

conversion rate

new product adoption

average ABM deal size

engagement with Director,

VP, and C-Suite level executives

“We didn’t have the hiring budget to build this internally. So I told Campaign Stars, ‘I need you to help me scale this, help me get this from zero to sixty fast,’” says Marlowe Fenne, ABM Senior Manager at FireEye. “Now we are reaching the biggest people at the biggest accounts, and we are doing so regularly and repeatably.”

And as we continue to partner and grow with FireEye, we look forward to many more ABM successes (and awards) in the future.

Congratulations!

Campaign Stars’ customer FireEye wins the ITSMA MEA Gold Award for Optimizing ABM Campaigns

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https://drive.google.com/file/d/1ek0gfMtBRxwQTzfc_npHetSWNiOMhq9F/view?usp=sharing https://www.itsma.com/wp-content/uploads/2021/10/2021-MEA-Winners-Booklet.pdf https://www.itsma.com/2021-mea-winners/ https://www.fireeye.com/ campaignstars.com


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