Average program results across programs Metric Average Result Account Engagement (Targeted contact from the account engaged with their Content Experience microsite). 20 to 45% of targeted accounts engaged Conversion to Seller Conversations* (Targeted buyer agrees to a call with a seller). 15 to 25% of engaged accounts Average time spent on the Content Experience by Known User (Total minutes spent by a buyer on the experience). 2:15 Average number of assets consumed (Average number of assets consumed once a buyer engages on a content experience). 1.75 ROI (Return based upon opportunity creation for annual programs). 22X

* Metrics are derived from the ABM Now! pilot program. Results increase dramatically as programs run post the 90 day pilot.