What’s included

ABM Now! 120-Day Pilot ABM Now! includes a set of discrete activities and deliverables to create

a scalable, turnkey, account-based marketing program.

CAMPAIGN PACK Marketing materials (emails, social, etc.) to support outbound marketing to connect with the target and drive web visits, content engagement, and response

CONTENT PACK Asset development to drive engagement and journey migration

CONTENT EXPERIENCE PACK ABM stream/board development, including board creation and management

BEST PRACTICES PACK Management of four phases of ABM engagement, including full support of comprehensive ABM architecture

DATA ENGINE Powered by Zoominfo, you’ll have access to the world’s leading source of account and contact records

CAMPAIGN PACK CONTENT PACK Two existing assets repurposed into:

Whitepaper Infographic Case study One-pager

CONTENT EXPERIENCE PACK Assets housed in an engaging experience:

Creation of template board Content mapping Personalized header logos Personalized header copy Build and testing

BEST PRACTICES PACK Gets you launch-ready in 120 days:

Metrics recommendations Weekly program reviews Monthly executive check-ins Best practice coaching Vendor support and collaboration

DATA ENGINE 1,000 records to sell to prospects more e�ectively:

Market-leading sales intelligence platform Accelerates growth Actionable company, contact, and buyer intelligence

Copy, design, and production of: Five-touch email campaign Two targeted ads Two Twitter/Facebook/LinkedIn ads One DM Mailer Five telesales scripts

TARGET

Define and find customers who o�er the most revenue potential in the shortest time frame.

ACTIVATE

Deliver your content with precisely- timed, personalized outreach based on account intelligence.

MEASURE

Discover the KPIs that matter: account engagement, open pipeline, deal velocity, and revenue impact.

ENGAGE

Develop your message and adapt it through diverse and contemporary content and channels.

ABM Now! Worked For RingCentral

72% OF BRANDS SAY ABM GROWS REVENUES

ONLY 8% HAVE AN ABM PROGRAM IN PLACE

40% of existing targeted accounts booked meetings

Established a robust and repeatable omnichannel ABM engagement strategy

97% of net-new targeted logos engaged

Learn more at www.campaignstars.com