Case Study - Copado

52% of Targeted Accounts Engaging

780 Targeted Contacts Engaging

$3 Million of Pipeline Generated

Client: Copado

Location: Chicago, Illinois

Industry: Computer Software

CASE STUDY

“Campaign Stars was a dream to work with! They truly understand how to run successful ABM programs — from targeting the right accounts to developing tailored messaging. They helped us implement a large-scale ABM program by creating a single, personalized experience for our top enterprise accounts across the globe. Campaign Stars turned engagement into pipeline growth and proved that Copado can drive ROI from our enterprise accounts.”

— Alyssa Torres, Senior Campaign Manager, Copado

Program Elements • Salesforce Partner ABM Program • 450 Accounts • 6 Verticals across 32 Countries • Targeting US, EMEA, APAC, FINS, HLS, High-Tech,

Comms & Media, Retail, and Public Sector • Launched October 2021

Results as of January 17, 2022

The Big Story Campaign Stars designed, built, executed, and measured a successful global omni-channel Salesforce partner co-branded ABM campaign for Salesforce Summit Partner Copado.

campaignstars.com https://www.copado.com/

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What Is It? The global leaders in turn-key “ABM-as-a-Service,” Campaign Stars delivered bespoke ABM campaigns targeting Copado’s highest-value accounts across six different industry verticals (FINS, HLS, High-Tech, Communications and Media, Retail, and Public Sector) and three major global regions (US, EMEA, and APAC).

Salesforce Summit Partner Copado reaped the rewards of Campaign Stars’ mature methodology

502 of Target Contacts Engaged

99 Gifts Sent

Ready to learn more? Contact Campaign Stars today, and let’s talk!

Greg Hall, Account Director

Henry Bruckstein, CEO henry@campaignstars.com greg@campaignstars.com

and tech stack of best-in-breed ABM technologies, including contact data and account org charts, intent data, marketing automation software, ultra-personalized landing pages, banner ads, email cadences, sales activation assets like phone and LinkedIn scripts, AE introductory videos, VIP gifting fulfillment, as well as world-class copy and design from Campaign Stars’ team.

The result was an always-on cascade of highly personalized, targeted, and segmented omni-channel experiences that generated demand, accelerated deal velocity, and successfully moved hundreds of high-value target accounts towards closing.

Gifting Follow-Up Play

Program Goals: • Increase Engagement • Supplement Account Information

Program Elements: • Choice of Holiday Gifting • 2-Touch Email Campaign

Results:

502 of Target Contacts Engaged

99 Gifts Sent

mailto:henry%40campaignstars.com?subject= mailto:greg%40campaignstars.com?subject=